![]() ![]() Since its first flight in 1971, Southwest has been a maverick, disrupting the airline industry by giving people the freedom to fly and creating a new era of affordable air travel. Other Customer Experience Enhancements Continue Making Southwest Easy to Fly "As the design process unfolds, Design Collective and Bonnie Markel are creating an apparel line that represents the Southwest Brand, with crucial input from the Uniform Inspiration Team Members who bring their everyday working knowledge and experience to ensure the apparel of the future fulfills all their functional and fashion needs." "It's a true collaboration between Southwest Airlines and the Uniform Inspiration Team, Design Collective, and Bonnie Markel," said Abby Groshek, Apparel Designer with Design Collective by Cintas. "This design project brings together unique points of view in a dynamic and engaging co-creation process," said Caroline Bartek, Creative Director with Design Collective by Cintas. Newly-Designed Employee Uniforms Will Also Take to the SkyĪdditionally, a Uniform Inspiration Team with 75 Southwest Employees is working alongside current apparel vendor, Design Collective by Cintas, and uniform brand consultant and fashion stylist, Bonnie Markel, to develop the new look for Southwest Employees who work in and around airports, including Inflight Operations, Ground Operations, Cargo, and Technical Operations. The stunning result is a testament to what can be achieved through a collaborative spirit from all those involved." By working closely with Southwest and all suppliers involved, we were able to ensure the design intent was executed in the cabin to the highest possible quality. "We've listened to Southwest's Customers and Employees and responded by creating a distinctive new cabin interior that meets and exceeds their desires. "We're delighted to be part of Southwest's historic journey and next phase in their modernization plan," said Matt Round, Chief Creative Officer at Tangerine. "Our new seat will be a great addition to the Southwest Customer Experience, as its durable design and comfort features will serve Passengers well." "RECARO is proud to collaborate on expanding our footprint in the Americas, especially when working with a local partner like Southwest who began their story at the same time as us," said Mark Hiller, Ph.D., and CEO of RECARO Aircraft Seating and RECARO Holding. The upgrades continue as each seat also will include a personal electronic device holder for Customers to enjoy free 1 Inflight Entertainment on their devices more easily. The new RECARO seats include a multi-adjustable headrest cushion for enhanced head and neck support, an intuitively designed seat for ultimate comfort while maximizing seat width and overall support. "Our redesigned cabin interior significantly enhances our inflight Customer experience and will complement the amazing service that our Crews provide." "Southwest flies above our competition with industry-leading flexibility and our legendary Hospitality," said Tony Roach, Senior Vice President and Chief Customer Officer at Southwest Airlines. The Southwest Heart will be threaded throughout the interior with the recognizable symbol debossed on seat headrests, alongside a sunray pattern on the seats. The design brings to life Southwest's warm energy with deep blue tones, sky blue accents, and a nod to the Southwest Heart woven throughout the carpet.Īs part of this refresh, Customer research and product testing guided Southwest to select the global supplier of premium aircraft seats, RECARO, to provide comfortable seating that complements the calm blue palette planned for the refreshed cabins. ![]() ![]() The design is based on extensive research covering Customer and Employee perceptions of color, comfort, and their aspirations for the overall onboard experience. Southwest Airlines partnered with Tangerine, a leading design company that specializes in transportation, to create an updated cabin interior for new aircraft deliveries beginning next year. New Interior Design and Seats to Enhance Cabin Comfort Alongside these efforts, Southwest announces an Employee uniform refresh that will bring a modern look to more than 53,000 Southwest Employees. Southwest Airlines Co. (NYSE: LUV) is onboarding a new look and feel with plans for redesigned aircraft cabin conveniences and interiors that are distinctly Southwest ® and will feature new aircraft seats from RECARO. ![]()
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